HomeMy WebLinkAbout2019.01.22 @6:00 e-packet
AGENDA
SOUTH SAN FRANCISCO PUBLIC LIBRARY BOARD OF TRUSTEES
Tuesday,January 22, 2019
Main Library Auditorium
840 West Orange Avenue
6:00PM
PEOPLE OF SOUTH SAN FRANCISCO
You are invited to offer your suggestions. In order that you may know our method of conducting Library
business, we proceed as follows:
The regular meetings of the Library Board of Trustees are held on the fourth Tuesday of each month at
6:00 PMin the Main Library, Auditorium, 840 West Orange Avenue,South San Francisco, California.
Public Comment
: For those wishing to address the Board of Trustees on any Agenda or non-Agendized item,
please complete a Speaker Card available from the Main Library and submit it to the Library's Administrative
Assistant. Please be sure to indicate the Agenda Item # you wish to address or the topic of your public comment.
California law prevents the Board of Trustees from taking action on any item noton the Agenda (except in
emergency circumstances). Your question or problem may be referred to staff for investigation or action (or
both) where appropriate or the matter may be placed on a future Agenda for more comprehensive action or a
report. When your name is called, please state your name and address (optional) for the Minutes. COMMENTS
ARE LIMITED TO THREE (3) MINUTES PER SPEAKER. Thank you for your cooperation.
The Library Board President will read successively the items of business appearing on the Agenda. As she
completes reading an item, it will be ready for Board discussion or action.
PAT FITZPATRICK
President
ROBERT TURNBERG
Vice President
DIANE HUDDLESTON
Secretary
LIRU CHIN
Member
MARY GIUSTI
Member
In accordance with California Government Code Section 54957.5, any writing or document that is a public record, relates to anopen session agenda
item, and is distributed less than 72 hours prior to a regular meeting will be made available for public inspection at the City Clerk's Office in City
Hall. If, however, the document or writing is not distributed until the regular meeting to which it relates, then the document or writing will be made
available to the public at the location of the meeting, as listed on this agenda. The address of City Hall is 400 Grand Avenue, South San Francisco,
California 94080.
Call (10 + days prior to event) to request sign language or other accommodation.
Please refrain from wearing scented products to programs.
AGENDA
SOUTH SAN FRANCISCO PUBLIC LIBRARY BOARD OF TRUSTEES
Tuesday, January 22, 2019
Main Library Auditorium
840 West Orange Avenue
6:00 PM
I.CALL TO ORDER
II.ATTENDANCE
III.PLEDGE OF ALLEGIANCE
IV.APPROVAL OF MINUTES:November 27, 2018Library Board Meeting
V.PUBLIC COMMENTS (limited to 3 minutes per speaker)
VI.LIBRARY DIRECTOR’S REPORT
VII.COMMUNICATIONS
a)Circulation, Reference Questions &Literacy Services Statistics (Attachment #1)
b)Library Articles, Issues & Programs(Attachment #2)
c)Board Attendance Chart (Attachment #3)
VIII.OLD BUSINESS
a)Library Openings and Recruitments Updates
IX.NEW BUSINESS
a)2019 Election of Officers
b)Discussion and Motion to Approve the Revised 2019 Holiday Schedule (NB -1)
c)New Main Library and Community Center Design Update –Assistant City Manager Marian Lee
andSmithGroup.(NB –2)
X.AGENDA BUILDINGfor February 26, 2019 meeting
a)Review of revised Library Board Handbook
b)Project Read Trivia Challenge Recap
c)New Staff Introductions
XI.FEATURED ANNOUNCEMENTS
a)In honor of President’s Day, both Main and Grand Avenue Libraries will be closed on Sunday,
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February 17and Monday, February 18.
b)The Asian Art Museum’s Community Speaker Program will be hosting an educational and
entertaining multimedia talk on the Lunar New Year: Year of the Pig. Join us on Saturday,
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February 9at 2:00 P.M. at the Main Library.
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c)In celebration of the Lunar New Year, join us on Saturday, February 16at 12:00 PMat the Main
Libraryfor a special story time with Oliver Chin, who will be reading his book Year of the Pig.
d)Book Club meets every third Tuesday of the month at 6:00 P.M. at the Main Library. The
February Book Club selection is Beneath aScarlet Sky by Mark Sullivan.
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e)Celebrate Black History Monthwith a presentation and photo drive on Saturday, February 23in
the Grand Avenue Library at 11:00 A.M. We will be learning about the history of Black
migration to San Mateo County and more!
XII.GOOD AND WELFARE
XIII.ADJOURNMENT
XIV.NEXT MEETING:Dateand Time:Tuesday,February 26,20196:00pm
Place:Main Library Auditorium
South San Francisco Public Library Board of Trustees
Unapproved Minutes
November27, 2018Main Library Auditorium
CALL TO ORDER
The meeting was called to order at 6:00P.M. in the Main Library.
ATTENDANCE
Library Trustees present:Pat FitzPatrick,Robert Turnberg, Diane Huddleston, Liru Chin and Mary
Giusti.Library staff present: Valerie Sommer, Library Director;Adam Elsholz, Assistant Library
Director;andElia Moreno,Administrative AssistantII.Guests:Kumkum Gupta,and Steven Yee.
APPROVAL OF MINUTES
The minutes of the regular October 23,2018meeting were approved as amended.
PUBLIC COMMENTS
DIRECTOR’S REPORT
The Board reviewed the Director’s Report.One correction noted on the events program sheet:the
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Mystery Book Club for Wednesday, December 5has been cancelled.
COMMUNICATIONS:
a)Circulation, Reference Questions&LiteracyServicesStatistics (Attachment #1)
b)Library Articles, Issues & Programs (Attachment #2)
c)BoardAttendance Chart (Attachment #3)
OLD BUSINESS
Library Openings and RecruitmentUpdates
Departmental interviews for the two Librarianandthe Supervising Library Specialist positions have
been completed. Verbal offers are yet to be made to the top candidates. New hire presentations may
be done atthe next Library Board meeting,in January.
Community Civic Campus Project Update
Presentationby the master architect, SmithGroup,of the50 percentschematic design tothe Library
Board membershas been postponed.Adjustments to thepreviousschematic design were needed
due to new findings on the property. Presentation of the readjusted 50 percent schematic designto
City Councilis tentatively scheduled for December.
NEW BUSINESS
Narcan Use in Public Libraries
The Library Board reviewed a memo sent out by the State Library. Two programs created by the
CaliforniaDepartment of Health and the manufacturer of Narcan, are offering agencies, including
South San Francisco Public Library Board of TrusteesPage 2Unapproved Minutes –November 27, 2018
libraries, free doses of naloxone nasal spray (i.e. Narcan)for use in overdosesthat mayoccur
during open business hours. The treatmentalmost immediatelyreversesthe effects of opioid
overdose,has no potential for abuseand does not have adverse effects if mistakenly administered to
a person not experiencinga drug overdose. If the Library accepts this offer of free Narcan, Narcan
nasal spray and training will be made available to staff memberson a voluntary basis.
New Fine Free Policy at San Mateo County Libraries
A new Fine-Free policy is being implementedby San Mateo County Libraries(SMCL). Many
public libraries across the country are eliminating overdue fines in order to better serve
communitiesand patronsand providea greater level of equityand eliminate barriers to library
services.SMCL studied research on elimination of fines in public libraries and noted these key
findings:
Fines negatively impact library use, particularly by lower income people
Fines do not effectively incentivize on-time return of materials
Fine revenue is less than the cost of the staff time to collect fines
Elimination of fines results in higher use, increased customer satisfaction and improved staff
morale.
Currently, bothSouth San Francisco Public Librariesdo notchargefines for children, teens
through the age of 19,and seniors. Library Board members were generally in favor of fine
elimination, with a question about impact on return of library materials. Director Sommer noted
items that cannot be renewed due toreserves or are at the limit of five renewals will be billed for
replacement. Discussionswith the City’s Finance Director and City Managerwill be made before
returning to the Library Board with possible Master Fee Schedule changes.
AGENDA BUILDING
New Main Library/Community Center Planning Update; Library Openings and Recruitment;
Election of Officers; Project Read Trivia Challenge Recap; New Staff Presentations; Library Board
Handbook Review.
ANNOUNCEMENTS
The Winter Open House will be held at both Main and Grand Avenue Libraries on Friday,
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December 7.
The upcomingHoliday closures are as follows:
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Christmas –Both libraries will be open 10:00 A.M. –1:00 P.M. on Monday, December 24and
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closed Tuesday, December 25.
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New Year’s –Both libraries will be open 10:00 A.M. –1:00 P.M. on Monday, December 31and
closed Tuesday, January 1, 2019.
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Martin Luther King Day –Both libraries will be closed on Sunday, January 20and Monday,
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January 21.
Approval of a donation to the Library for 45 surface tablets by Genentech will be taking place at the
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Wednesday, November 28City Council Meeting.
GOOD AND WELFARE
Welcome to two new Library Board of Trustees members, Mary Giusti and Liru Chin.
Happy Holidays to everyone!
South San Francisco Public Library Board of TrusteesPage 3Unapproved Minutes –November 27, 2018
ADJOURNMENT
There being no further business, the meeting was adjourned at 6:37P.M.
Respectfully Submitted:
Diane Huddleston, LibraryBoard of Trustees Secretary
Valerie Sommer, Library Director
Attachment 2
How Peninsula Library System is using the Instant Digital Card
feature to bring commuters to the library
January 2, 2019
Recently, Peninsula Library System began looking for
ways to promote their digital library services to extend
their reach and usage. They began by signing upfor
OverDrive’s Instant Digital Library Card feature and
then looked for ways to best use it to locate users most
likely to become permanent library users. What
follows is a conversation with their Marketing Team
about the implementation of this campaign.To create a
similar campaign for your library in 2019, contact your
OverDrive Account Manager today,
What is the marketing campaign you’re planning
on executing?
The Peninsula Library System’s year-long Commuter Campaign focus is promoting the use
of OverDrivevia the Libby app. The primary goals of the campaign are to reach new library
users and increase eBook and audiobook usage by targeting commuters who live in San Mateo
County specifically. As part of this campaign, the Peninsula Library System enabled OverDrive’s
“Instant Digital Card” functionfor a seamless user experience, ensuring new users can register
for an OverDrive account and download ebooks or audiobooks right away, within one session
using their mobile number.Overall, this marketing campaign and new service enables us to
connect with people in unexpected places, deliver services beyond our buildings, and raise
awareness of all the resources that our libraries have to offer.
How did this idea come about?
The Commuter Campaign was developed by the Peninsula Library System (PLS) Marketing
Team that includes representatives from PLS libraries across San Mateo County.Having noticed
https://company.overdrive.com/2019/01/02/peninsula-library-system/
Attachment 2
that overall OverDrive ebook usage was increasing, but that new ebook users were not trying it
out, the Marketing Team was tasked with marketing OverDrive, to garner new users.Our team
decided to target commuters, as they are most likely to use this service on their way to and from
work across the Bay Area. We’ve taken advantage of various high traffic advertising venues
throughout the year so that potential users in San Mateo County areaware of the new service,
including: bus and train ad cards, bus shelter posters, digital billboards, Peninsula Library
System delivery truck wraps, and social media posts.
What was the process of creating the assets needed?
Representatives from our committee worked directly with the marketing team at OverDrive. They
then created all the media files for the bus ads, shelter stop ads, digital billboards, and the bus
wraps. Each file was unique but still fit the style and theme of the overall campaign, “Turn your
commute into an adventure!”
How are you measuring success?
The Commuter Campaign’s success will be measured by the number of “Instant Digital Card”
registrations each month and the conversion rate to a library card.Additionally, metrics for
impressions are collected when possible for each ad
placement. Some metrics were given to us by local
partners such as Caltrain, SamTrans, and Clear
Channel, who have helped us determine the campaign’s
reach.
Do you anticipate doing more campaigns like this in
the future?
The PLS Marketing Team will continue to market
library services together as a consortium. Depending
on the outcome of the campaign, the Marketing Team
may consider using the same marketing avenues used
within the Commuter Campaign.
https://company.overdrive.com/2019/01/02/peninsula-library-system/
ATTENDANCESOUTH SAN FRANCISCO BOARD OF LIBRARY TRUSTEES
Attachment NB - 1
SOUTH SAN FRANCISCO PUBLIC LIBRARY
Revised 2019 LIBRARY HOLIDAY SCHEDULE
The 2019 Library Holiday Closures are as follows:
Monday, December 31, 2018New Year's Eve ½-day (libraries open 10-1)
Tuesday, January 1, 2019New Year's Day
Sunday, January20
Monday, January21 Martin Luther King Day
Sunday, February 17
Monday, February18Presidents’ Day
Sunday, April 21 Easter Sunday
Sunday, May 26
Monday,May 27 Memorial Day
Thursday, July 4 Independence Day
Sunday,September 1
Monday, September 2 Labor Day
Sunday, October13
Monday, October14 Columbus Day
Sunday, November 10
Monday, November 11 Veterans Day
Wednesday, November 27 Closeat 6 p.m. (Main open10-6; Grand open 12–6)
Thursday, November 28 Thanksgiving Day
Friday, November 29 Day after Thanksgiving
Tuesday,December 24 Christmas Eve ½-day (libraries open 10-1)
Wednesday, December 25 Christmas Day
Tuesday, December 31 New Year's Eve ½-day (librariesopen10-1)
Wednesday, Jan. 1, 2020New Year’s Day
Approved by the Library Board of Trustees:October 23, 2018; Revised January 22, 2019
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