HomeMy WebLinkAboutP05-0141 Genentech TDM Plan 03-28-2007
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September 2006
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GENENTECH
TRANSPORTATION
DEMAND
MANAGEMENT
PLAN
PREPARED FOR
Genentech
IN BUSINESS FOR LIFE
PREPARED BY
III THE HOYT COMPANY
with contributions by Fehr & Peers
Transportation Consultants
SEPTEMBER 2006
TABLE OF CONTENTS
EXECUTIVE SUMMARy........................................................ .................................................i
SUMMARY OF GENENTECH TDM MASTER PLAN MEASURES.................................. ii
1.0 INTRODUCTION AND PURPOSE .......... ..................................................................1
Report Purpose .............................................................................................................1
Genentech TDM Master Plan Goals............. ............... ............................... ..... ............2
Figure 1 - Genentech's Campus Location...................................................................3
Regulatory Setting ......................................................... ...............................................4
2.0 TRANSPORTATION DEMAND MANAGEMENT GOALS ...................................4
Current Genentech TDM Program ...................... ..... ..................................................5
Future Genentech TDM Program.. ...................... ....... ......... ............. ......... .................5
3.0 EMPLOYEE MODE SPLIT EAST OF HIGHWAY 101.............:................................6
Table 1 - Comparable Transportation Mode-Use Rates ............................................6
Table 2 - Sample Alternative Transportation Modes ................................................7
4.0 PROJECT DESCRIPTION.... .................... ........... .................. ......... ............. .................7
Table 3 - Summary of 10-Year Expansion Changes...................................................8
5.0 PARKING MANAGEMENT ... ..... ......... ....... ........ ..... ...... ....... .............. ........ ......... ...... 8
5.1 Parking Supply. ............. ....... ........ ...... .... ...... ..... ............. .... ........ ....... .......... ...... 8
5.2 Free Parking for Car and Vanpools and Clean Fuel Vehicles.......................9
5.3 Preferential Car and Vanpool Parking............................................................9
5.4' Passenger Loading Zones...... ....... ....... ...... ........................... ........... ........... ...... 9
5.5 Motorcycle Parking........................................................................................... 9
6.0 BAY AREA CARPOOL AND V AN POOL RIDEMA TCHING SERVICE................ 9
7.0 TRANSIT.....................................................................................................................1 0
7.1 Direct .Route to Transit ..............,..........................................,....................... ..11
7.2 Genentech BART and Caltrain Shuttle Services........................................... 11
7.3 Dedicated Commuter Services - GenenBus ..................................................12
Table 4 - Shuttles Serving the Genentech Campus ..................................................12
7.4 Intra-Campus Shuttle Service ................... ............ ........ .............. ........ ....... ....12
7.5 Inter-Campus Shuttle Service ................... ............................. .............. ..........13
7.6 Shuttle / Bus Stops .:....................... ..... ........ ....... ...................... .............. ..... .... .13
Figure 2 - Existing Shuttle Services ..........................................................................14
7.7 Caltrain ....................... .................................................................................... .15
7.8 Bay Area Rapid Transit (BART) ....................................................................15
7.9 Sam Trans....................... .'................................................................................ .15
7.10 Downtown Dasher Taxi Service ....................................................................16
7.11 Ferry Service ...................................................... ..............................................16
8.0 BICYCLE AND PEDESTRIAN AMENmES ...........................................................16
8.1 Pedestrian Connections..................................................................... ............ .16
8.2 Bicycle Parking - Long-Term and Short-Term .............................,...............17
Table 5 - Bicycle Parking Recommendation............................................................. 17
8.3 Bicycle Connections ............... .................................... ................................. ....17
8.4 Bicycle Resources.... ........................................ ....... ...................... .... .............. .18
8.5 Shower and Clothes Lockers.... ........ ..... ......... ...................... ......... ........... ......18
Figure 3 - Existing Bicycle Facilities ..........................................:..............................19
Figure 4 - Physical Site Design TDM Facilities.....,.................................................. 20
9.0 EMPLOYEE TRANSPORTATION CooRDINATOR.............................................21
9.1 Designated Employer Contact at Leased Sites .............................................22
9.2 Promotional Programs ...................... .... ......... ....... ...... .............. ...... ......... ..... .22
10.0 EMPLOYEE INCENTIVES .... ......... ..... ........ ......... .... ... ................ ......... .... ..... ......... ... 22
10.1 Commute Allowance / Subsidy Program ......................................................23
10.2 Pre-Tax/Commuter Choice Transit Passes ..................................................23
10.3 Carpool Incentive Program ............ ........... ........................... ............. ............. 23
10.4 Vanpool Incentives......................................................................................... 23
10.5 Try Transit Program .......... ............. ....... ........... ....... ...... ....... ........... ............... 24
11.0 GUARANTEED RIDE HOME PROGRAM..............................................................24
12.0 FLEXTIME................................................................................................................... 24
13.0 TELECOMMUTING .............. .,..... ~ .,............................................................................ 25
14.0 INFORMATION BOARD / KIOSK... ............... ................. ................. ........... .............25
15.0 ON-SITE AND NEARBY PROJECT AMENITIES ...................................................25
16.0 KICK-OFF MARKETING CAMPAIGN ...................................................................26
17.0 TRANSPORTATION MANAGEMENT ASSOCIATION .......................................26
18.0 COMPLIANCE MONITORING AND ENFORCEMENT....................................... 27
18.1 Annual Employee Commute Survey ............................................................27
18.2 Annual Summary Report.. .... ....... ........................................ .......................... 28
18.3 Triennial Report..................... ......................................................................... 28
18.4 Penalty for Noncompliance..... ............... ......... ..... ........................ ....... .......... 28
19 .0 CONCLUSION........................................................................................................... 29
A IT ACHMENTS (pending):
Downtown Dasher - Mid-day Taxi Service
Sample Bicycle and Pedestrian Safety Program
Employee Transportation Flyer
Carpool Incentive Program Flyer
Rideshare Reward$ Flyer
Vanpool Program Flyer
Try Transit Program Flyer
Guaranteed Ride Home Program
DRAFT Genentech TDM Master Plan
September 25, 2006
EXECUTIVE SUMMARY
Reducing traffic congestion and air pollution are critical to maintaining a healthy
economy and lifestyle within the city of South San Francisco. Traffic congestion results
in time lost to residents and commuters and increased demand on City fiscal resources
for roadway construction and maintenance. Mobile sources, such as automobiles,
account for 50% of all air pollution within South San Francisco.
As part of their 10-year 2016 Master Plan, Genentech prepared a Transportation
Demand Management (TDM) Master Plan in September 2006. This plan is developed to
achieve a minimum 30% alternative mode-use rate to address both traffic and air
quality concerns in South San Francisco. The plan assumed occupancy based on a
speculative, future six million square-foot campus and a floor area ratio (FAR) of 0.69.
This comprehensive plan includes City ordinance-required and extra measures, annual
survey monitoring and triennial reporting. The plan has a variety of infrastructure and
incentive-based measures that encourage all forms of alternative mode-use such as car
and vanpool, transit and shuttles, bicycling, walking, and telecommuting.
.
Other measures include an expansive commuter and internal shuttle program, daily
commute allowance/subsidy program, Guaranteed Ride Home (GRH) program,
preferential carpool parking, showers and bicycle facilities, commuter incentives and an
extraordinary number of on-site amenities designed to support car-free employees. An
important feature, although not a formal TDM plan measure, is the modest parking
availability planned to discourage single occupancy vehicle (SOV) use.
This plan is performance-based with the TDM Master Plan goal of achieving a 30%
alternative mode-use by Genentech employees. The mode-use will be monitored
annually with the first employee commute survey to be conducted two years after
approval of the Genentech Master Plan. Ah alternative mode-use summary report will
be submitted to the City's Chief Planner after the first employee commute survey has
been conducted. Every three years thereafter, a triennial report will be prepared by the
City to audit the employee mode-use rate. It should be acknowledged that efforts to
reduce drive-alone commuting and expand the mode options available to commuters
may take several years to develop and mature to their full capacity.
The elements contained in this TDM Master Plan are consistent with other South San
Francisco employee commute programs and meet the measures required by the City
and the 30% alternative mode-use goal. A summary of city-required and corresponding
Genentech measures is provided on the following page.
m The Hoyt Company
Pagei
DRAFT Genentech TDM Master Plan
September 25, 2006
SUMMARY OF GENENTECH TOM MASTER PLAN MEASURES
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ation
_ Annual Employee Survey (100%) - non response = SOY (*see note 1) yes
Annual TOM Report presentation to City Council & Planning Commission
and Triennial Report yes
*Note1: Employee survey response methodology may be subject to change pending a consistency review by the
City of South San Francisco. Current methodology requirements are inconsistent with methodologies used by the
Peninsula Traffic Congestion Relief Alliance and the Metropolitan Transportation Commission (RIDES Survey).
m The Hoyt Company
Pageii
DRAFT Genentech TDM Master Plan
September 25, 2006
SUMMARY OF GENENTECH TDM MASTER PLAN MEASURES -: CONTINUED
Additional Measures in'fDM.Plan
A. Alternative Commute Subsidies/ gRide Rewards program
~ Bicycle connections
C. Compressed work week
D. Flextime
E. Land dedication for transit facilities/bus shelter
~ On-site / nearby amenities
- On-site food and drink vending on every other floor
- Employee sundry kiosk
- Campus Automated Teller Machine (ATM)
- On-site coffee bar on every floor
- Cafeteria (6:30 am - 2:00 pm)
- "Grab and Go" Cafe (multiple)
- On-site occupational health clinic
- On-site child care
- On-site hair cutting, dental, auto services, recreational paths
- Nearby recreational (Bay Trails)
- Nearby Fitness Center w / free shuttle (435 Forbes Ave)
G. Paid parking at market rates (*see note 2)
H. Telecommuting
1. Reduced arkin(*see note 2)
J. It
Reduced parking
Commuter Choice/WageWorks program
Pre-tax payroll deductions
On-site Employee Transportation Coordinator (ETC) and staff
_ Contribute funding for Alliance Bike to Work promotion
Motorcycle parking
DoWntown Dasher - free midday services
_ Spare the Air Program participation
Include transportation link for future Bay Ferry Service
_ Designated US EP A Best Workplaces for Commuter employer
Charter buses for group activities and off-site meetings
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
n/a
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
yes
*Note 2: This city TDM ordinance measure was not approved as part of the final 2001 ordinance.
m The Hoyt Company
Page iii
DRAFT GenentechTDM Master Plan
Septennber25,2006
1.0 INTROOUCTION AND PURPOSE
Genentech, Inc., one of the world's leading biotech companies, is a drug development
company that delivers innovative medicines to patients with serious or life-threatening
medical conditions. Their corporate headquarters and manufacturing facility are both
located at 1 DNA Way in South San Francisco, California, as shown in Figure 1.
Genentech currently has 7,500 employees based at the South San Francisco central
campus and has plans to expand substantially over the next 10 years.
In order to facilitate expansion, Genentech has updated its Master Plan, originally
created in 1995, to guide the company's growth and development of the central campus.
The central campus is anticipated to grow to approximately six million-square feet
during the 10-year planning period. This expansion represents a 100% increase'in space
compared with the current central campus development. The Master Plan envisions
Genentech meeting its potential space requirements by both the re-development of
buildings that Genentech currently owns and occupies, and by the re-development of
expansion property that Genentech has recently acquired or may acquire during the 10-
year planning period.
Report Purpose
This report presents the Transportation Demand Management (TDM) Master Plan to
accompany the updated Genentech Master Plan and discusses how the plan satisfies the
City of South San Francisco's TDM ordinance. A TDM Plan is a set of strategies,
measures and incentives designed to encourage employees to walk, bicycle, carpool,
use public transportation, or use other alternatives to driving alone in private
automobiles.' TDM measures increase mobility while using existing transportation
systems and boost the economic efficiency of the current transportation infrastructure.
These measures are also designed to improve air quality, save energy and reduce traffic
congestion. .
Convenience, reduce travel times, and cost are the primary factors affecting
transportation mode choice. Options must be considered on a case-by-case basis as
some measures that work well for some people or types of businesses do not work as
well for others. An effective TDM Plan provides multiple options and incentives and is
flexible enough to allow customization to meet the varied needs of individual
employees.
Genentech is committed to being a good corporate citizen and neighbor within the
community and understands the importance of minimizing environmental impacts as it
expands. As demonstrated by their mission statement, Genentech embraces a
philosophy that the promotion of wellness and high standards contributes to the health
of the whole community. The mission statement addresses the wellness goals for
employees and the community:
m The Hoyt Company
Page i
DRAFT Genentech TDM Master Plan
September 25, 2006
Genentech ' s mission is to be the leading biotechnology company, using human
genetic information to develop novel medicines for serious and life-threatening
diseases. We commit ourselves to high standards of integrity in contributing to
the best interests of patients, the medical profession, our employees, our
communities and our stockholders. 1
As a developer and provider of medicines for serious and life-threatening diseases,
Genentech's philosophical approach for improving the state of human health is also
demonstrated by their environmental programs designed to investigate the
"immeasurable connections between human health and the environment... with the
two so closely linked, we see environmental protection as one more way that Genentech
can help enhance and extend lives". The Genentech Master Plan improves and expands
the campus facilities for the next 10-year period to accommodate future increases in
research and development demands. As part of this planning process, Genentech
embraces the air quality and wellness benefits to be gained by the development and
implementation of the TDM Master Plan.
As indicated in the Master Plan, Genentech seeks to offer an 'attractive, creative,
productive, and comfortable environment for its employees. Genentech's current and
future TDM programs focus on reductions in congestion and pollution by promoting
extensive and innovative alternative methods of commuting. These comprehensive
programs include a wide variety of benefits, services and programs designed to make it
easier and more convenient for employees to manage the quality-of-life issues juggled
between work and everyday life.
Genentech TDM Master Plan Goals
Genentech strongly supports the City of South San Francisco's policy of focusing
clustered development along major transportation corridors. Genentech campus sites
are strategically located near to, and are served by u.s. Highway 101 and Interstate 280,
several Caltrain stations, and a BART station.
The comprehensive trip-reduction measures identified in this report are essential to
realizing Genentech's trip-reduction potential in South San Francisco. The combination
of these critical factors will provide the momentum to maintain a 30% alternative mode-
use rate for existing and future campus facilities.
Through monitoring efforts such as the annual survey of employees to determine
transportation mode split - Genentech will be better able to focus transportation
coordination efforts and encourage tenant employees to use alternative transportation.
The first official mode-use survey report will be submitted to the City of South San
Francisco two years after approval of the Genentech Master Plan.
1 http://www.gene.com/gene/index.jsp
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DI,AFT Cenentech TDM Master Plan
September 25, 2006
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DRAFT Genentech TDM Master Plan
September 25, 2006
RegUlatory Setting
Chapter 20.120 of the Municipal Code outlines the TDM objectives for the City of South
San Francisco. The specific purposes of Chapter 20.120 are to:
· Implement a program designed to reduce the amount of traffic generated by new
non-residential development, and the expansion of existing non-residential
development, pursuant to the City's police power and necessary in order to
protect the public health, safety and welfare.
· Ensure that expected increases in traffic resulting from growth in employment
opportunities in the City of South San Francisco will be adequately mitigated.
· Reduce drive-alone commute trips during peak traffic periods by using a
combination of services, incentives, and facilities.
· Promote the more efficient utilization of existing transportation facilities and
ensure that new developments are designed to maximize the potential for
alternative transportation usage.
· Establish minimum TDM requirements for all new non-residential development.
· Establish an ongoing monitoring and enforcement program to ensure that
measures are implemented.
The TDM requirements apply to all non-residential developments located on lands
within the jurisdiction of the City of South San Francisco expected to generate 100 or
more average daily trips. The base required alternative mode-use for all projects is 28%.
Additionally, developments with a floor area ratio (FAR) above minimum are subject to
further the alternative mode-use requirements. Genentech's central campus, classified
as "Genentech R&D Overlay" under the City of South San Francisco's General Plan
land use classification, currently has aFAR of 0.52. The Master Plan calls for expansion
that will result in an ultimate FAR of 0.69, which is subject to a 30% alternative mode-
use requirement.
2.0 TRANSPORTATION OEMAND MANAGEMENT GOALS
The basic premise of TDM is the maximum utilization of existing transportation
resources. The City of South San Francisco, as is typical of other urban areas in the
United States, has hundreds of millions of dollars invested in roadway infrastructure
and public transit infrastructure. The goal of TDM is to more efficiently and
economically take advantage of these major capital investments.
The following are three basic goals that can be achieved through effective utilization of
TDM measures:
1) Convert trips to an alternative mode of transportation (e.g., transit, carpools or
vanpools, bicycling, walking)
2) Provide technological solutions (e.g., compressed natural gas, electric/hybrid
vehicles, or other zero-emission vehicles)
3) Eliminate trips (e.g., compressed work weeks, telecommute or telework)
m The Hoyt Company
Page 4
,DRAFT Genentech TDM Master Plan
September 25, 2006
Until recently within the United States, the answer to relieving congestion on roads and
in parking structures, was to build more roads and parking structures (similar in
concept to building another manufacturing plant to expand productivity on levels).
Current economics and limited resources affect the ability to build and maintain more
roads or parking structures. This reality necessitates better utilization of the existing
transportation infrastructure (similar to adding a second shift at an existing plant). To
this end, TDM measures support the transition to a greater use of existing alternative
transportation options.
The measures and programs outlined in this plan support and meet the 30% trip
reduction goal as identified by the City of South San Francisco's TDM Ordinance 1300-
2001.
Current Genentech TOM Program
Genentech operates a comprehensive and .successful TDM program aimed at reducing
the use of single-occupancy private vehicles by their employees. The program
addresses daily commute-to-work trips as well as business-related travel during the day
between the various campuses and downtown South San Francisco. The current
program elements emphasize measures that are transit-oriented, include on-site
amenities that support the use of alternative modes of travel, offer flexible hours and
telecommuting as alternatives to traveling during peak periods, and promote
ridesharing. Extensive convenience services are provided on campus - such as A TMs,
credit union, barber shop, dental facility, video rentals, film developing, and dry
cleaning - to minimize off-campus trips. Cafeterias, a childcare faciIlty and a fitness
center are also available to Genentech employees and contribute to reduced single-
occupancy vehicle usage
Using the City of South San Francisco's TDM Ordinance guidelines as an example
target, the estimated number of trips needed to meet a 30% reduction for the current
2006 number of employees estimated to work at Genentech would be 2,250.
This TDM Master Plan also meets many requirements of the Revised C/CAG Guidelines
for the Implementation of the Land Use Program approved by the City / County Association
of Governments (C / CAG) of San Mateo County in September 2004.
Future Genentech TOM Program
As noted above, the purpose of this TDM Plan is to identify measures that will facilitate
Genentech's Master Plan, which outlines potential expansion of the central campus to
approximately six million square-feet during the 10-year planning period. This
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DRAFT Genentech TDM Master Plan
September 25, 2006
expansion represents a 100% increase in space compared with the current central
campus development.
In order to minimize the traffic associated with new development identified in the
Master Plan and the costs of building new parking structures, Genentech is currently
exploring several new TOM strategies. Many of these strategies will be implemented
by the end of 2006 but will continue to be refined and expanded over the duration of the
Master Plan. The goal of the future TDM program is to continue to reduce the use of
single-occupancy private cars by Genentech employees while providing efficient, price
competitive, safe and attractive alternative modes of transportation.
3.0 EMPLOYEE MOOE SPLIT EAST OF HIGHWAY 101
According to the Commute Profile 2005 Regional Report, prepared by 'RIDES for Bay
Area Commuters, the San Mateo County alternative mode-use rate is approximately
29% with the Bay Area regional rate comprising approximately 34% alternative modes.
The larger Bay Area alternative mode-use rate is largely a result of the proliferation of
paid parking in the more urbanized core areas, whereas parking'is free, or much less
expensive, in many areas of San Mateo County (e.g. the City of South San Francisco).
The 2005 Employee Transportation Survey conducted by the Alliance identified the San
Mateo County alternative mode-use rate at 29.9%. The overall alternative mode-use
rate for the City of South San Francisco was identified at 30.2%.
In Fall 2005, an employee commute survey was conducted at a similar biotech
employment center at Britannia Oyster Point in South San Francisco. Results from the
survey indicated an alternative-commute mode rate of 35%. Table 1 shows the
comparison of alternative mode-use rates for the Bay Area region, county of San Mateo,
city of South San Francisco and a similar employment site.
Table 1
Comparable Transportation Mode-Use Rates
San Mateo County
Bay Area Region
City of South San Francisco
South San Francisco - Britannia
Oyster Point Campus
29.0%
34.0%
29.9%
30.2%
35.0%
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DRAFT Genentech TDM Master Plan
September 25, 2006
Based on current and historical alternative mode-use data for the South San Francisco
and East of Highway 101 business areas, a 30% alternative mode-use distribution was
estimated for the current number of Genentech employees. This sample scenario
reflects the TDM measures described in this plan. Table 2 shows a possible distribution
example of various alternative transportation modes estimated for life science
employees commuting to South San Francisco.
Table 2
Sample Alternative Transportation Modes
(sick, vacation, business travel)
58.50%
12.95%
12.00%
1.97%
1.33%
1.60%
0.15%
10.00%
98.50%
4,387.5
971.3
900.0
147.8
100.0
120.0
11.3
750.0
7,500
The implementation of TDM measures identified in this plan will result in an estimated
alternative mode-use rate of more than 30% - representing approximately 2,250
employees from a total of 7,500 (using 2006 numbers). This sample scenario provides a
distribution example of employee alternative transportation choices depicting a typical
workweek day. The actual distribution of transportation modes could vary and will be
identified in future survey results.
4.0 PROJECT OESCRIPTION
During the next 10 years, the Genentech corporate headquarters may expand to
approximately six million square-feet. Located south of the u.s. Highway 101 in South
San Francisco, Genentech's central campus is located in an area known as the birthplace
of the biotechnology industry. '
The Genentech TDM Master Plan is designed to maximize opportunities for pedestrian,
bicycle, carpool, transit and shuttle connectivity. These opportunities include:
· A daily commute allowance program that subsidizes employee use of alternative
transportation participation
· Ten percent (10%) of car and vanpool parking (phased stripping) at full build-out
· Free Class I (long-term) and Class II (short-term) bicycle facilities at campus sites
for bicycle commuters
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DRAFT Genentech TDM Master Plan
September 25, 2006
· Showers and lockers for bicyclists, pedestrians and other alternative commuters
· Free shuttle services to BART and Caltrain stations are conveniently offered
throughout the campus in addition to dedicated commuter shuttles
· On-site food service
· A substantial number of on-site employee amenities
· Bay Trails access for bicyclists help to create a self-sufficient development
reducing the number of employee trips made daily to and from the project
The 10-year master planned FAR is 0.69. This increased or bonus FAR requires more
stringent annual employee surveys and triennial reporting (auditing) to the City.
Parking will be provided at a reduced ratio. Parking supply is a key factor for
employees choosing how to travel to work. Reduced parking helps to encourage using
alternative commute modes. Table 3 shows a summary of Genentech's lO-year Master
Plan expansion changes.
Table 3
Summary of 10- Year Expansion Changes
R&D Use
Em 10 ees
S uare Feet
Floor Area Ratio
TOM Re uirement
Em 10 ee Alternative Mode-Use
100%
7,500
2,815,000
0.52
28%
2,100
100%
13,000
6,000,000
0.69
30%
3,900
none
5,500
3,185,000
0.17
2%
1,800
5.0 PARKING MANAGEMENT
5.1 Parking Supply
Planned parking is expected to accommodate employees, visitors, vendors and service
vehicles.
The ability and willingness to rideshare is directly linked to parking availability. By not
providing an overabundance of parking spaces at full build-out, the project will lay the
groundwork for successful promotion of alternative transportation. Preferential
parking spaces in garages and within 100 feet of building entrances are excellent
incentives that send a clear message to employees and the community that alternative
transportation is important.
Genentech proposes modest blended parking ratios to reflect the evolving development
during the next 10 years. As higher TOM alternative mode rates are achieved and the
commute allowance / subsidy program becomes more integrated, parking demand is
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DRAFT Genentech TDM Master Plan
September 25, 2006
expected to decrease. As parking demand is decreased, parking ratios will also be
decreased accordingly.
5.2 Free Parking for Car and Vanpools and Clean Fuel Vehicles
Parking will be free for all carpool, vanpool and clean-fuel vehicle participants.
5.3 Preferential Car and Vanpool Parking
One effective means of encouraging employees to rideshare and/or use clean-fuel
vehicles is to reserve the most preferred parking spaces for the exclusive use of car and
vanpools. At total build-out, a minimum of 10% of employee parking will be
designated for carpool, vanpool, and clean-fuel vehicles. Genentech will provide car
and vanpool parking spaces in premium, convenient locations (i.e., close to buildings, in
the shade, etc.) within 100 feet of the building entrance. These preferential parking
spaces will be specially signed and/ or striped and may require employee registration
and permitting.
Designated carpool and vanpool parking spaces will be available until 9 a.m. for
vehicles displaying Genentech carpool placards, at which time unused spaces will be
open to all Genentech employees. These future preferential parking spots will create a
benefit for current users while also providing a visible incentive for employees that do
not participate in the carpool or vanpool programs.
5.4 Passenger Loading Zones
In order to facilitate the disembarking and embarking of rideshare passengers,
passenger loading / unloading areas are provided in each neighborhood. Passenger
loading zones for carpool and vanpool drop-.off are located in the main entrances of
various building sites.
5.5 Motorcycle Parking
Areas are provided for motorcycle parking. Motorcycles produce less air pollution and
occupy less space than automobiles. For these reasons, motorcycles may use carpool
lanes, and are exempt from charges to cross toll bridges during commute hours.
6.0 BAY AREA CARPOOL AND V ANPOOL RIDEMA TCHING SERVICE
Carpools in the Bay Area consist of two or more people riding in one vehicle for
commute purposes (access to carpool lanes, free tolls, etc.). Genentech only requires two
people or more to qualify for commuter benefits (daily commuter allowance/ subsidy,
preferential parking, etc.). The Genentech intranet site provides a Web portal to the 511
Rideshare Web site to access free ride-matching services. Employees carpooling to
BART may apply for a "Carpool to BART" parking permit through the 511
transportation intranet site. Vanpools provide similar commuting benefits to carpool.
A vanpool consists of between seven and 15 passengers, including the driver. The
vehicle is owned either by one of the vanpoolers or leased from a rental company. The
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
intranet site offers a list of available vanpools providing service between the Genentech
campus and various points in the east and south Bay Area.
In order to increase participation in the carpool and vanpool programs, Genentech is
working with 511.org to set up a Genentech-specific Rideshare Web site that will lead
employees to the regional Rideshare Web site if no matches are found among the
registered Genentech employees. This Genentech-specific ride-matching service will be
publicized through email announcements, informational kiosks,. and Genentech's
internal intranet site.
The Regional Rideshare 511 Program's Ridematch Service provides free car and
vanpoo:l matching services. On-site Genentech employee transportation coordinators
(ETCs) promote the on-line 511 service directly to employees on a regular basis and
allow the Alliance to solicit carpool sign-up at on-site employer events such as annual
Transportation Fairs, Wellness or Benefits events, etc.
Car and vanpooling is strongly encouraged throughout the campus. Employee
transportation and shuttle flyers promote the free personalized matching assistance
through the 511 Rideshare program. This car and vanpool ridematching service
provides individuals with a computerized list of other commuters near their
employment or residential ZIP code, along with the closest cross street, phone number,
and hours of availability. Individuals are then able to select and contact others with
whom they wish to car or vanpool. They will also be given a list of existing car and
vanpools in their residential area that they may be able to join.
The 511 system gives commuters information they need to make informed choices
when planning trips. By calling in or logging on, commuters can get up-to-the-minute
information about traffic conditions, public transportation options, ridesharing, and
bicycling anytime, anywhere throughout the greater Bay Area region and northern
California.
The 511 system offers one-stop shopping for regional traffic, transit, rideshare and
bicycle information. The nine-county system is the first 511 service to go online in
California. It provides links to 511 systems in Sacramento, Oregon and Nevada and is
available via any phone, provided the carrier supports 511. Most counties in the region
have wireless and landline access to the service through major carriers.
7.0 TRANSIT
Caltrain, Bay Area Rapid Transit (BART) and SamTrans provide transit service to South
San Francisco in proximity to Genentech campus sites. An expansive Genentech
operated shuttle system, providing 111 daily trips, connects transit riders throughout
the campus. Genentech provides substantial funding, operations and support for
BART, Caltrain, commuter, intra and inter-campus shuttles serving South San
Francisco.
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
Employees can access the Nextbus link to estimate arrival times for the campus shuttle.
To further enhance commuter connectivity, bicycle racks are provided on all Genentech
shuttles.
7.1 Direct Route to Transit
Well-lit pedestrian paths are provided from buildings, utilizing the most direct route, to
the nearest shuttle stop.
7.2 Genentech BART and Caltrain Shuttle Services
Genentech operates a comprehensive shuttle system serving the South San Francisco
Caltrain station and two BART stations. Employee shuttle services are provided
throughout the campus.
.
Glen Park BART Shuttle - travels directly from the Glen Park BART station to the
Genentech campus. The shuttle stops at buildings B4, B24, and B83 traveling in
opposite directions for morning (6:00 a.m. -10:00 a.m.) and evening (3:30 p.m.-
7:30 p.m.) runs, every 15 minutes. .
South San Francisco BART Shuttle - travels directly from the South San Francisco
BART station to the Genentech campus. The shuttle travels in opposite
directions for morning (6:00 a.m. - 10:00 a.m.) and evening (3:00 p.m. - 7:00 p.m.)
runs, every 30 minutes.
.
.
Main Campus Caltrain Shuttle - provides service between the South San
Francisco Caltrain station and the Genentech Campus every 30 minutes in the
morning (6:00 a.m. -10:00 a.m.) and every hour in the evening (3:00 p.m. - 7:00
p.m.).
.
Gateway Area Caltrain Shuttle - provides service between the South San
Francisco Caltrain station and the Gateway area office buildings every 30
minutes in the morning (6:00 a.m. - 10:00 a.m.) and every hour in the evening
(3:00 p.m. - 7:00 p.m.).
The Utah-Grand Area Caltrain and a BART shuttles operated by the Alliance will also
serve Genentech sites located in the south campus area. The daily Utah-Grand shuttle
system adds 35 additional trips for Genentech employee.
· The Utah-Grand Area BART shuttle serves the South San Francisco BART station
at 15, 30 and 45-minute frequencies. There are currently a total of 18 peak-hour
BART shuttle trips.
· The Utah-Grand Area Caltrain shuttle serves the South San Francisco Caltrain
Station during the morning and evening peaks at 20, and 35-minute frequencies.
Seventeen (17) Caltrain shuttle trips provide connecting service to and from the
project site.
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
Table 4 shows the number of shuttle trips provided for Genentech employees
connecting with Glen Park BART, South San Francisco BART and South San Francisco
Caltrain stations.
7.3 Dedicated Commuter Services - GenenBus
Dedicated commuter Genenbus shuttles provide employee service between San
Francisco and Vacaville. These employee coach buses offer luxury seating, WiFi
connections and bicycle accommodations. The 2006 services include:
· Church and Market (San Francisco) - the San Francisco GenenBus is a free shuttle
wllh non-slup service from Church and Market Streets to the Genentech
Campus. The shuttle makes three trips each morning and three return trips each
evening at peak commute times.
· Vacaville/I-80 Genenbus - the Wi-Fi equipped Vacaville/I-80 Genenbus picks up
at Vacaville B10 at 5:30 a.m., Fairfield Park & Ride at 5:50 a.m., Richmond
Parkway Transit Center 6:20 a.m. arriving at B83 at 7:25 a.m. and B5 at 7:30 a.m.
The evening commute departs from B5 at 4:00 p.m. and B83 at 4:05 p.m. arriving
Richmond Parkway Transit Center at 5:00 p.m., Fairfield Park & Ride at 5:40
p.m., and Vacaville BlO at 6:00 p.m.
A comprehensive accounting of all shuttle trips, including BART, Caltrain, intra and
inter shuttles and commuter services is provided in Table 4.
Table 4
Shuttles Serving the Genentech Campus,
Glen Park BART Shuttle 13 13 26
South San Francisco BART Shuttle 7 7 14
Main Cam us Caltrain Shuttle 7 7 14
Gatewa Area Caltrain Shuttle 7 7 14
Utah-Grand Area Caltrain Shuttle 8 9 17
Utah-Grand Area BART Shuttle 9 9 18
GenenBus San Francisco Commuter 3 3 6
GenenBus Vacaville/l-80 Commuter 1 1 2
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
7.4 Intra-Campus Shuttle Service
Genentech operates intra-campus shuttle routes to provide circulation between
buildings and parking facilities in and around the main campus, as shown in Figure 2.
Intra-campus shuttles include:
.
DNA Shuttle - runs continuously through the main campus, every 5-10 minutes,
between 7:00 a.m. and 7:00 p.m. The shuttle stops at the following buildings: B4,
Forbes parking lot, B9, B5, B3, B12/B36, B32, B24, B29, B24, and B12 Downhill.
The bi-directional route is designed to be useful to employees in the West
Campus, Upper Campus, and Lower Campus areas.
.
Gateway Shuttle - connects the main campus to the Gateway campus (building
83) and Gateway parking structure via a continuous loop, every 6-10 minutes,
between 5:45 a.m. and 7:00 p.m. The shuttle stops at the following buildings: B4,
B9, B24, Forbes parking lot, B83 and B25.
· South Campus Shuttle - service is approved and initiated.
The Genentech Fitness Center (Club Genentech) is served by the Gateway and DNA
shuttles.
7.5 Inter-Campus Shuttle Service
Genentech operates one inter-campus shuttle route to provide connections between the
main campus and the Redwood City Campus.
· Redwood City Shuttle - connects the South San Francisco and Gateway buildings
with Genentech's Redwood City campus. The shuttle stops at B4, B82, and B90
on the Main Campus every 90 minutes, between 6:55 a.m. and 5:20 p.m.
Genentech also encourages chartering of buses for group activities and off-site
meetings. Services include booking, group discounts, invoicing, and special services, as
needed.
7.6 Shuttle/Bus Stops
Multiple shuttle drop-off and pick-up locations for commuter service, BART and
Caltrain are located throughout the Genentech campus. Figure 2 shows the existing
shuttle services and a comprehensive shuttle map of routes and stops.
m The Hoyt Company
Page 13
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7.7 Caltrain
Caltrain operates a frequent fixed-route commuter rail service seven days a week
between San Francisco and San Jose, and a limited service to and from Gilroy on
weekdays. Caltrain operates on 15 to 30-minute frequencies during the morning and
evening peak periods. Midday service operates approximately every hour with service
less frequent during weekends, and holidays.
Caltrain service is available approximately 1.22 miles from the Genentech campus at the
South San Francisco station at 590 Dubuque Avenue and Grand Avenue.
Caltrain services were enhanced in 2004 to add express trains during peak hours.
However, this new service does not provide an express stop to the South San Francisco
Caltrain Station and hence does not benefit Genentech employees.
7.8 Bay Area Rapid Transit (BART)
BART is a 92.7-mile, 43-station automated rapid transit system on five lines of double
track. Trains traveling up to 80 mph connect San Francisco to Colma and other East Bay
communities - north to Richmond, east to Pittsburg / Bay Point, west to
Dublin/Pleasanton, and south to Fremont. Service is scheduled every 15 minutes
during peak periods. Service during holidays, and weekends are modified.
BART-to-the-Airport expanded the system by 8.7 miles along the peninsula from Colma
to a new intermodal station in Millbrae, Four new stations were created including the
South San Francisco Station located between El Camino Real and Mission Road to the
south of Hickey Boulevard. The Genentech campus is approximately 3.39 miles from
the South San Francisco BART Station, and _miles from the Glen Park Station.
7.9 SamTrans
SamTrans provides bus service throughout San Mateo County with connections to the
Colma, Daly City, and South San Francisco BART stations, San Francisco International
Airport, peninsula Caltrain stations and downtown San Francisco.
The system connects with San Francisco Muni, AC Transit and Golden Gate Transit at
San Francisco's Transbay Terminal, with the Dumbarton Express and the Santa Clara
Valley Transportation Authority in Menlo Park and Palo Alto.
There is no direct SamTrans service east of Highway 101. SamTrans service does
connect at the South San Francisco BART Station and, subsequently, the Utah-Grand
Area Shuttle. SamTrans does not provide a direct connection to the South San Francisco
Caltrain Station, however; Routes 130, 292, 133, and 132 are within approximately 1/4-
mile walking distance from this station and the connecting shuttle services for
Genentech employees.
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
7.10 Downtown Dasher Taxi Service
This free taxi service provides an 11:00 a.m. to 2:00 p.m. pick-up service throughout the
East Highway 101 business parks in South San Francisco. Using existing stops, taxis
drop off riders at locations in the downtown retail area. The Downtown Dasher,
operated by the Peninsula Yellow Cab of South San Francisco and managed by the
Alliance, requires employer-provided vouchers and trip reservation before 10:00 a.m.
This midday service is currently free to participating employers and is actively
promoted by Genentech. A detailed Downtown Dasher flyer is provided as an
attachment.
7.11 Ferry Service
Currently, no scheduled water transit service exists in the South San Francisco area.
Water transit service to South San Francisco is anticipated to begin by September 2009.
Prior to this service becoming operational, Genentech employees will be given a link to
this resource.
8.0 BICYCLE AND PEDESTRIAN AMENITIES
Pedestrian facilities comprise pedestrian paths, sidewalks, crosswalks, and pedestrian
signals. There are numerous pedestrian paths throughout Genentech's campus.
Bicycle facilities include bicycle paths (Class 1), bicycle lanes (Class 11), and bicycle
routes (Class III). Bicycle paths are paved trails separated from roadways. Bicycle lanes
are lanes on roadways designated by striping, pavement legends, and signs for use by
bicyclists. Bicycle routes are roadways designated for bicycle use by signs only and
mayor may not include additional pavement width for bicyclists.
The San Francisco Bay Trail, a public pedestrian and bicycle trail accessible to
Genentech employees, is part of a planned 400-mile system of trails encircling the Bay.
It is located along the eastern edge of the Genentech campus. The section of Bay Trail
adjacent to the campus provides amenities such as seating and lighting. It also provides
good recreational opportunities for Genentech employees as well as access to the Oyster
Point Marina. However, there are gaps in the trail to the north, above Brisbane, just
south of the Genentech Campus and at the airport.
8.1 Pedestrian Connections
Currently, crosswalks connect Genentech buildings on both sides of Grandview A venue
and DNA Way. Sidewalks are located on both sides of Grandview Drive, DNA Way,
and the north side of Forbes Boulevard in the vicinity of the central campus. A segment
of the San Francisco Bay Trail runs immediately adjacent to the Genentech campus on
the north and east sides, hugging the Bay shoreline.
Safe, convenient and well-lit pedestrian paths are provided, utilizing the most direct
route, to the nearest shuttle stop close to Genentecn campus sites, Lighting,
landscaping and building orientation is designed to t'nnance pedestrian safety.
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
8.2 Bicycle Parking - Long-Term and Short-Term
Genentech provides free bicycle storage lockers and racks at most Genentech buildings
to help promote cycling as an alternative commute option. The bicycle lockers can be
reserved, on a first-come, first-served basis, by employees through the internal TOM
Web site. Secure, covered, bicycle parking facilities, i.e. bicycle lockers and locked,
controlled-access areas, will be provided for all new buildings within 75 feet of the
building entrance. Bicycle lockers will be placed within campus neighborhoods in
locations that will maximize use and visibility. The Class I (long-term) and Class II
(short-term) bicycle parking facilities will be provided on-site at the follow level:
· Commercial, R&O, and office uses: one bicycle space for every 50 vehicle
spaces required.
Table 5 shows the recommended and total number of bicycle facilities for the proposed
expansion. Currently, Genentech provides 100 Class I lockers in excess of current
requirements. All 100 lockers are utilize and there is a waiting list for 30 more facilities.
Table 5
Bicycle Parking Recommendation
Parking Spaces !estimatedi
Bicycle Parking Ratio
Bicycle Parking Needed
BfcydePatk1pgDl$ti1tiatlon
Class I - long-term
Class II - short-term
2006
5,099
1:50
102
2016
10,800
1:50
216
151
65
All bicycle-parking facilities will be located in convenient, safe and well-lit areas with
maximum space for the ingress and egress of bicycles.
Note: The Peninsula Tn~ffic COllgestioll Relief Alliallce provides a 50;':;) IIll1tch ,frJI' the costs of
purchasing and installing any bicycle parking, frol/l basic racks to high secllrity lockers, lip to a
maximum of $500 per unit.
8.3 Bicycle Connections
In the vicinity of Genentech, a bicycle path is provided on Forbes Boulevard to DNA
Way with bicycle lanes provided on East Grand Avenue and Oyster Point Boulevard.
The Genentech sites also connect directly with regional bicycle facilities and the San
Francisco Bay Trail. The Sa\' Trail is a network of multi-lIse pathwt1\'s loircling San
Franci~;co and Stll1 Pablu 8(1)'S, The ultimate route is planned tu be ,1 4llO-mik route
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
through nine Bay Area counties and 42 shoreline cities. The trail provides commuters
an excellent route to bicycle or walk to work in the South San Francisco Area. A map of
surrounding existing bicycle facilities is provided on page 20. Bicycle accommodations
are also available on all Genentech-operated commuter shuttles.
8.4 Bicycle Resources
Free Bicycle Buddy matching, bicycle maps and resources are provided via the 511
system. Bicycle commuters looking to find a riding partner can log-on to
bicycling.511.org for more information.
The Alliance provides a free one-hour, on-site Bicycle and Pedestrian Safety Program
for employees. This workshop informs commuters about bicycling and walking as safe,
stress relieving commute modes; traffic laws for bicyclists and pedestrians; and bicycle
maintenance tips. A program flyer is provided as an attachment.
8.5 Shower and Clothes Lockers
Genentech provides shower and locker facilities within each camp.us neighborhood to
help promote cycling as an alternative commute option. Currently there are 36 showers
and associated clothes locker facilities spread out over 13 buildings on the Central
campus.
Future site plans provide one shower stall for men and one shower stall for women and
locker facilities per 500-600 additional employees. New shower and changing room
facilities will be clustered among the different campus neighborhoods to assure
maximum availability of facilities while minimizing employee waits.
Figure 3 shows the existing bicycle facilities and Figure 4 shows physical site design and
TDM facilities for shuttle stops and buildings with shower facilities.
III The Hoyt Company
Page 18
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September 25, 2006
9.0 EMPLOYEE TRANSPORTATION COOROINA TOR
The Genentech Transportation Department is staffed by a commute services manager
and an operations / shuttle manager and several additional full-time staff. The commute
services manager is also the ETC and has primary responsibility for implementing this
Plan. The ETC provides employee commute program assistance to all Genentech
employees, produces on-site transportation fairs and promotional events, collaborates
with the Alliance and 511 to maximize resources, conducts the annual survey and
produces the triennial report. TDM industry data supports that having an ETC has a
very positive impact on increasing alternative mode-use. This position is filled by:
Name:
Nathan Byerly
Employee Transportation Programs Manager
Genentech Transportation Department
Address:
1 DNA Way
South San Francisco, CA 94080-4990
Phone:
(650) 225-8285
The ETC provides the following services:
· Promotes trip reduction, gRide Rewards and air quality strategies to
employees.
· Main point of contact for employees wanting to commute using an
alternative.
· Conducts annual employee surveys and provide reports to the City of South
San Francisco, which will include commute patterns, mode splits, and TDM
program success (process includes: annual surveying of employees,
tabulation of data, and provision of results in report format).
· Evaluates survey results for alternative transportation potential and / or
changes to current program.
· Catalogs all existing incentives that encourage employees to utilize
alternative transportation programs.
· Works with local agencies such as Caltrain, SamTrans, BART, the Alliance,
511 and the Bay Area Air Quality Management District (BAAQMD) and posts
informational materials on the transportation kiosks in employee common
areas, as well as disperses alternative program information to employees via
posters, flyers, banners, campus newsletters, new employee orientation, etc.
· Participates in BAAQMD Spare the Air program. Spare the Air day notices
are forwarded to employees to encourage not driving to work alone.
m The Hoyt Company
Page 21
DRAFT Genentech TDM Master Plan
, September 25, 2006
· Coordinates and manages various aspects of the plan that require periodic
updating or monitoring, such as the GRH program, car and. vanpool
registration, parking enforcement, locker assignment and enforcement.
9.1 Oesignated Employer Contact at Leased Sites
Leased campus sites require a designated contact to be identified. The designated
employer contact at leased sites will be the Genentech ETC. The ETC will maintain on-
site TDM programs and employee outreach, administrate the annual surveys and
provide information continuity for the developer /landlord and the City of South San
Francisco.
9.2 Promotional Programs
Genentech's current promotional programs include new employee orientation packets,
flyers, posters, email notices, transportation fairs, trip-planning assistance, Green Genes
program, and an emergency ride home program. Genentech offers an orientation
program to new employees to explain the importance of trip-reduction methods and
their benefits to the community. The orientation addresses Genentech's TDM mission
statement and alternative-commute options, describes on-site amenities, provides
transit schedules, maps, and offers free ride-matching services.
Genentech employees are encouraged to participate in the BAAQMD "Spare the Air"
program during unhealthy weather conditions by not driving to work alone, and
seeking other methods of commuting. Enrollment is via the BAAQMD Web page, and
a "Spare the Air Day" notification is sent via email. Genentech also sponsors the annual
"Bicycle to Work Day" with promotions and on-campus activities.
Other events and promotions on-site at the project may include Caltrain Day, Rideshare
Thursday's or a comprehensive transportation/ commute fair. Various transit and
rideshare organizations may be invited to set up a marketing booth during lunchtime at
a central location in the building during the year to promote alternative commute
options. Free trial transit passes will be available for first time riders. Periodic on-site
tabling is also conducted throughout the year.
10.0 EMPLOYEE INCENTIVES
Genentech employees are offered a variety of incentives to use alternative commute
options. Incentives include a pre-tax, payroll deduction (Commuter Choice) for transit
and vanpool users and a daily commute allowance/subsidy program for employees
who use transit, carpool, vanpool, bicycle or walk to work.
The federal Commuter Choice option is a tax-free payroll deduction for vanpool and
rail transit pass fares. An employee can deduct up to $1,260 a year from their salary as
a pretax payroll deduction. This program encourages non-drive alone commute trips.
Transit or commute subsidies can be set dollar amounts or a percentage of the monthly
costs of transportation. Employment sites that offer transit or commute subsidies
m The Hoyt Company
Page 22
DRAFT Genentech TDM Master Plan
September 25, 2006
generally tend to have higher levels of alternative mode-use. Subsidies can be provided
in tandem with the pre-tax option.
Other carpool, vanpool and transit incentives are made available, to encourage
employees to use alternative transportation options (e.g. Try Transit, You Pool-We Pay,
etc.).
10.1 Commute Allowance/Subsidy Program
To better utilize land as Genentech adds employees, Genentech provides alternative
mode commuters with a daily commute allowance/subsidy in order to reduce parking
demand on campus. Genentech views parking as an employee benefit and, as of late
2006, offers employees a daily incentive for not parking onsite. Those who choose to
participate in the program are compensated for e'ach day they do not drive alone to the
main campus. Employees who choose to continue to drive will continue to receive their
parking benefit.
Genentech employees report their monthly commute activity and are paid accordingly.
This parking benefit strategy and incentive significantly will reduce drive-alone trips to
the campus.
10.2 Pre-Tax/Commuter Choice Transit Passes
Genentech employees receive transit passes through WageWorks, a Commuter Choice
service that mails transit passes directly to participants. Employees are eligible to
purchase passes through pre-tax deductions that are deposited into their WageWorks
account. This option also allows employees to use their commute allowance / subsidy
towards their transit passes.
10.3 Carpool Incentive Program
Genentech employees can participate in the "You Pool, We Pay!" program offered by
the Alliance. Employees who are currently driving alone, and are commuting to, from
or through San Mateo County, are encouraged to carpool. When employees form a
new carpool with two or more people over the age of 18, or add a new member to an
existing car pool, all participants will receive a $60 gas card incentive.2 A carpool
program flyer is provided as an attachment.
10.4 Vanpool Incentives
As an incentive for vanpooling, the Alliance will pay half the cost for the first three
months of vanpooling, up to $80 per month. Drivers of new vanpools, on the road for
at least 6 months, can receive $500. This one-time incentive is provided for those who
join a new vanpool in the last six months who have not vanpooled for a three-month
period before joining a new vanpool. A program flyer is provided as an attachment.
2 http://www.commute.org/programs.htm #carpool
m The Hoyt Company
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DRAFT Genentech TDM Master Plan
September 25, 2006
10.5 Try Transit Program
The Alliance offers a Try Transit Program that- provides free transit tickets to people
who are interested in trying public transit to get to work. These free tickets are meant
for people who are new to transit. Commuters requesting tickets must work, live in or
drive through San Mateo County. A copy of the Try Transit Program is provided as an
attachment.
Transit ticket options include:
· One BART ticket
· 3 round-trip Caltrain tickets
· 6 one-way SamTrans tickets,
· 6 Dumbarton tickets
· 3 round-trip VT A tickets.
11.0 GUARANTEED RIOE HOME PROGRAM
Genentech offers its employees a Guaranteed Ride Home (GRH) program, which allows
employees who utilize alternative forms of commuting a free ride home for
emergencies up to four times per year via taxicabs or rental cars.
The program may not be utilized for doctor's appointments, meetings, shopping trips or
other scheduled purposes. To qualify for the program, participants must fill out a
registration form located on the transportation intranet site and must commute by an
alternative mode.
The GRH program is managed by the Alliance. The Alliance covers 75% of the cost for
GRH services. Genentech pays the remaining 25% cost. A sample Alliance GRH
program flyer is provided as an attachment.
All employees who commute to work using transit, bicycle, or by carpool or vanpool,
will be guaranteed a ride home in the case of a personal emergency, or when they
unexpectedly have to work late thereby missing the last bus, or their normal carpool
home. The GRH program has proven very successful as it removes one of the major
objections employees have to giving up their private automobile, especially those with
young families.
The GRH program provides employees with a security blanket, a feeling of reassurance
that if a child becomes ill or injured during the day the employee can get to them
quickly. If employees need to work late and miss their bus or carpool, or if their
vanpool breaks down, they will be guaranteed a ride home.
12.0 FLEXTIME
In order to use alternative modes of transportation, employees may need special
consideration regarding start and end times of work. For example, the workplace may
open at 8:00 a.m., the carpool drops the employee off at 7:45 a.m., leaving them to wait
m The Hoyt Company
Page 24
DRAFT Genentech TDM Master Plan
September 25, 2006
until the building is open. Many employees would drive alone given those conditions.
Flextime allows the employer to adjust opening and closing times to facilitate the use of
alternative commute modes. Genentech provides flextime to employees wishing to
commute via alternative transportation rather than SOV. Campus buildings are open
and accessible in the early morning and evening hours to support an active flextime
program.
13.0 TELECOMMUTING
Telecommuting is a viable option for Genentech employees. Telecommuting involves
the use of telephones and computers to enable an employee to work off-site or outside
of the traditional work place. It can mean working at home or at a telecenter. Many
employers look at telecommuting as a way to reduce work-space demand.
Telecommuting, used as a tool to reduce the cost of doing business and employee
commute trips, has proven to be very effective. The secondary and related benefits
include recruitment and retention value, reduced sick time and absenteeism, improved
productivity and morale, and reduced stress. The benefits mentioned above focus on
employers and employees, but telecommuting will also reduce energy consumption
related to commuting, vehicle miles traveled, and mobile source emissions.
14.0 INFORMATION BOARD/KIOSK
Genentech's TDM Coordinator has transportation kiosk boards located within the
lobbies of major buildings. These displays include shuttle maps and schedules, transit
maps and schedules, bicycle facility maps, information regarding car and vanpool
matching services, and information regarding alternative commute subsidies provided
by Genentech. Flyers for "Ride Your Bicycle to Work Week" and "Spare the Air"
programs are also posted.
Genentech's TDM Program information is also available electronically through
Genentech's internal Web site. The site also links directly to the BART Web site that
provides Caltrain train and fare schedules, and offers schedules for each of the shuttle
lines. Employees may also access the Nextbus link through the site to estimate the
arrival time of a campus shuttle. Ride matching services are also offered through the
Web site for those interested in carpooling or vanpooling via the regional 511 Rideshare
Web site.
15.0 ON-SITE ANO NEARBY PROJECT AMENITIES
On-site amenities provide employees with a full-service environment. Eliminating the
need for an automobile to make midday trips increases non-drive alone rates. Many
times, employees regard themselves as dependent upon the drive-alone mode because
of errands and activities that must be carried out in different locations. By reducing this
dependence through the provision of services and facilities at the work site, an increase
in alternative mode usage for commute-based trips should be realized.
m The Hoyt Company
Page 25 ,
DRAFT Genentech TDM Master Plan
September 25, 2006
The on-site amenities currently provided promote the use of alternative modes by
reducing employee reliance on the single-occupant vehicle. Genentech's extensive list
of on-site and nearby amenities and services include:
· On-site food and drink vending on every other floor
· On-site employee sundry kiosk
· On-site campus automated teller machine (A TM)
· On-site credit union
· On-site coffee bar on every floor
· On-site cafeteria (6:30 am - 2:00 pm)
· On-site "Grab and Go" Cafe (multiple)
· On-site childcare
· On-site occupational health clinic
· On-site hair cut, barber shop, dental, vehicle services, etc.
· Nearby recreational (Bay Trails)
· Nearby Fitness Center w / free shuttle (435 Forbes Ave)
· On-site video rentals
· On-site film developing
· On-site dry cleaning
· On-site concierge service, also available to employees, includes party planning,
running errands, buying gifts, etc. for a nominal charge.
16.0 KICK-OFF MARKETING CAMPAIGN
Prior to occupancy of any new facility, Genentech will host a targeted employee
commute marketing campaign. Regional transportation service providers, Genentech
shuttles, commute allowance / subsidy program, guaranteed ride home information and
other program benefits will be highlighted for'employees relocating to a new site. This
outreach process will continue to promote alternative commute opportunities and the
unique benefits available to employees at Genentech and any special amenities at the
new site.
17.0 TRANSPORTATION MANAGEMENT ASSOCIATION
Transportation Management Associations (TMAs) are usually private, non-profit
organizations run by a voluntary Board of Directors with typically a small staff. They
help businesses, developers, building owners, local government representatives and
others work together to collectively establish policies, programs and services to address
local transportation problems. The key to a successful TMA lies in the synergism of
multiple groups banding together to address and accomplish more than any single
employer, building operator, developer, or resident could do alone.
In South San Francisco, the Peninsula Traffic Congestion Relief Alliance operates as a
TMA organization. The Alliance provides:
· Shuttle programs
· Information on local issues
· Transit advocacy
· Newsletter
m The Hoyt Company
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DRAFT Genentech roM Master Plan
Septennber25,2006
· Parking management programs
· Trial transit passes
· Emergency ride home programs
· Bicycle facilities
· Car and vanpool incentives
· Bicycle training program
· Training
· Marketing programs
· Promotional assistance
Genentech participates in Alliance programs and utilizes their services. They are also
registered in the Alliance GRH program for their employees. The Alliance is a clearing-
house for information about alternative commute programs, incentives, and
transportation projects affecting San Mateo County businesses.
18.0 COMPLIANCE MONITORING AND ENFORCEMENT
The intent of the City of South San Francisco's TDM Ordinance is to reduce SOV trips
and, in doing so, lessen the resulting traffic congestion and mobile source related air
pollution. It is important to ensure TDM measures are actually implemented and
effective. Therefore, a monitoring and enforcement program is necessary for each
application. Because the City's TDM Program is performance-based (i.e. project requires
percentage alternative mode usage and corresponding trip reduction at 30%), an annual
evaluation program will allow Genentech and the City to assess the effectiveness of the
unique program designed for the campus, and to make adjustments as necessary to
meet requirements.
Genentech will establish and maintain a 30% trip reduction program subject to annual
monitoring. Annual monitoring and penalty programs are consistent with previously
approved methodologies implemented by the City of South San Francisco at other
project sites in the east of Highway 101 area.
18.1 Annual Employee Commute Survey
An employee commute survey will be a critically important part of the monitoring
, process to determine the success or failure of roM measures. This report, via results
from an employee survey distributed and collected l?y the ETC, will provide
quantitative data (e.g., mode split) and qualitative data (e.g., employee perception of the
alternative transportation programs). Employees who do not participate in the
commute survey will be counted as drive-alone or SOV commuters by default.
Given the size and multiple locations of campus work-sites, Genentech proposes to
conduct employee commute surveys at selected buildings to sample the success of the
TDM program. Data collection will monitor the activities of all employees of the
selected building or group of buildings to be representative of the company as a whole.
Information from the Genentech rideshare database and commute allowance / subsidy
program will augment the survey data.
Survey data may then be used to focus TDM marketing and the efforts of the ETC. The
TDM program could be re-tooled, if necessary, to maintain the project's 30% peak-hour
alternative mode-use rates and commitment at the site. A summary report based on
m The Hoyt Company
Page 27
DRAFT Genentech TDM Master Plan
Septennber25,2006
results from the annual employee commute survey will be submitted to the City of
South San Francisco and presented to the Planning Commission and City Council.
18.2 Annual Summary Report
Each year, Genentech employee survey data, will be used to prepare an annual TDM
summary report. This report will be submitted to the City to document the
effectiveness of the TOM Plan in achieving the goal of the alternative mode usage and
30% trip reduction by employees throughout the campus. The TDM summary report
will be prepared by an independent consultant or TMA who will work in concert with
Genentech. The TDM summary report will main a historical employee commute record
to be used in all future reports.
If the trip-reduction rates have not been achieved, the report will explain how and why
the goal was not reached and specify additional measures and activities that will be
implemented in the coming year to improve the mode-use rate.
The initial TDM summary report for Genentech will be submitted within two (2) years
after approval of the Master Plan and each year thereafter. The survey reporting is
targeted for the 4th quarter of each year.
18.3 Triennial Report
For projects with increased FAR, a triennial report will be performed by the City.
Modifications from the Genentech expansion have increased the FAR and require the
project to conduct a triennial report. This report or audit will state whether the
development has or has not achieved the required percent alternative mode-use. If the
development does not achieved the required mode-use, the applicant will:
· Explain how and why the goals have not been reached
· Describe additional measures that will be adopted in the coming year to attain
the required mode-use rate
· Provide an implementation schedule by month of additional measures
The triennial report will also include a comparison of responses to historical surveys,
identify any significant mode share changes, and describe why the mode share
changed. The Chief Planner will review reports. Reports that indicate failure will be
submitted to City Council.
18.4 Penalty for Noncompliance
If the subsequent triennial report indicates that, in spite of the changes in TDM
programs, the required alternative mode-use is still not being achieved, or if Genentech
fails to submit an annual report, the City may assess a penalty. The penalty shall be
established by City Council resolution on the basis of the project size and actual
m The Hoyt Company
Page 28
DRAFT Genentech TDM Master Plan
September 25, 2006
percentage alternative mode-use as compared to the percentage alternative mode-use
required or established in the TDM Plan.3
In determining whether a financial penalty is appropriate, the City may take into
account the more than $10 million dollar annual investment currently invested and
consider whether Genentech has made a good faith effort to meet the TDM goals.
If the City determines that Genentech has made a good faith effort to meet the TDM
goal, but a penalty is still imposed, and such penalty is imposed within the first four (4)
years of the TDM plan (commencing with the first year in which a penalty could be
imposed), such penalty sums, in the City's sole discretion, may be used by Genentech
toward the implementation of the TOM plan instead of being paid to the City. If the
penalty is used to augment the TOM Plan, an Implementation Plan shall be reviewed
and approved by the City prior to expending any penalty funds. The City may assess
Genentech a penalty in an amount no more than $50,000 per year for each percentage
point (compounded at $25,000 increments) below the minimum 30% alternative mode-
usage goal as determined by survey methodology used by the Alliance or other
methodology agreed to with the city.
19.0 CONCLUSION
The report identifies TDM measures that pro actively encourage employees to use
alternative commute modes and will, at a minimum, support for a 30% alternative
mode-use program according to South San Francisco guidelines over the next 10 years.
This Plan meets the 30% minimum alternative mode-use required of Genentech under
the City of South San Francisco's Municipal Code.
As outlined in this document, Genentech is committed to providing an aggressive,
comprehensive TDM plan to its employees to promote the use of alternative modes.
Genentech is already exceeding program requirements (e.g. shuttle services, commute
allowance, on-site amenities, etc.) and continues to expand and enhance its robust TDM
program. Through internal dedication and partnerships with local agencies and
organizations, Genentech is poised to be a model company in terms of TDM.
In order to be part of the transportation solution, this project contains the density and
critical mass necessary to encourage the use of all alternative modes of transportation
including bicycling, carpooling, vanpooling, and public transit.
By balancing air quality with economic growth, Genentech will help South San
Francisco thrive as a community and contribute to South San Francisco's future
livelihood.
3 Ordinance No. 1300-2001, Chapter 20.120, Transportation Demand Management, South San Francisco
Municipal Code, October 2001.
m The Hoyt Company
Page 29
A TT ACHMENTS
Downtown Dasher - Mid-day Taxi Service
Sample Bicycle and Pedestrian Safety Program
Employee Transportation Flyer
Carpool Incentive Program Flyer
Van pool Program Flyer
Try Transit Program Flyer
Guaranteed Ride Home Program
FREE
Mid-day Taxi Service
DOWNTOWN DASHER
, s your job locoted in an East of Highway 101 business
I J park in South San Francisco? Do you utilize public
l transportation or have limited options for travel to
Downtown South San Francisco during the lunch hour?
Why not try the "Downtown Dasher" taxi service?
n,is FREE service picks you up between the hours of 110,10.
and 2 p,m, from your workplace, and drops you off at
one of two drop'off locations in the downtown area of
South San Francisco.
All that is required to take advantage of this service
is 0 "'Downtown Dasher" taxi voucher and a trip
reservation. Contact the ALLIANCE at 650-588-8170 or
shuttles@cammute,org to get your vouchers. Once you
receive the voucher, coli 650-588-2131 by 10 a.m,
the morning of the trip to make 0 reservation. A return
reservation is made as well, Once the taxi arrives, the
I driver collects the appropriate portion of the voucher
~ and you're off. Just sit bock and enjoy the ride, It's that
,pie,
Leave your cars behind. Visit Downtown
South San Francisco to enjoy numerous
restaurants and shops with your friends
and co.workers.
Peninsula Yellow Cab:
650-588-2131
Peninsula Traffic Congestion Relief Alliance:
650-588-8170
.
PENINSUlA
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ALLIANCE
1150 Bayhill Dr" Suite 107
San Bruno, CA 94066
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Bicycle and Pedestrian
Safety Program
Attention Bicycle Commuters
Get A Free One Hour Bike And Pedestrian
Safety Workshop At Your Jobsite
This Fun, Energizing Workshop Includes:
. Tips on including Bicycling as a safe, stress relieving
commute mode
. Coverage of Traffic Laws for Bicyclists. Pedestrians,
and Motorists around Bicyclists and Pedestrians
. Basic Bicycle Maintenance Tips
. Free bicycle related Door Prizes
Ask Your Employer To Give Us A Call,
And The ALLIANCE Will Do The Rest!!!
If you would like more information on the Bicycle and Pedestrian
Safety Program, please call The ALLIANCE at 650-588-8170,
visit our website at www.commute.orq . or e-mail us at
[email protected]
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San Mateo County Camoo/lncentive Program AOOI
You Pool, We Pay!
If you currently drive alone, and you commute to, from or through San Mateo Coun
carpooling to work.
The Peninsula Traffic Congestion Relief Alliance is offering'
. gas cards worth $60,00 for commuters with standard cars
. gas cards worth $80.00 for commuters with hybrid cars (Clean Air Vehicle de.
. gift cards worth $80.00 for commuters with clean air vehicles (Clean Air Vehil
to commuters who pledge to carpool to work a minimum of two days per week, for
of driving alone, Each member of the carpool is eligible for this offer!
To find out if your vehicle qualifies for the Clean Air Vehicle decal, please visit the (
(ARB) website at www.arb.ca.qov
Visit the www.dmv.ca.qov to find out how to apply for Clean Air Vehicle decal. Pie,
FasTrak requirement carefully,
If you need a carpool partner or want to find a new member for an existing carpool.
website.
Commute by carpool... and we'll buy the gas
Now is the t.ime to try carpooling! The Peninsula Traffic Congestion Relief Alliance i
gas card incenlive to help you,
Start here:
. Form a NEW carpool with two or more people over the age of 18 or
. Add a NEW member to an existing two-person carpool.
. Then, register yourself (the carpool coordinator) and the names and emails of
. The carpool coordinator is the only person required to complete this form to st
completing the carpools partners' information accurately on this one form,
. Select the type of vehicle from the drop-down box at the top of the applicatior
. Special requirements stale that Hybrid and CAV carpoolers must drive Ihrougl
. Hybrid or CA V Incentive applicants will need to mail or fax us a copy of the CI,
Once your application is received and accepted, your carpool partners will receive I
must follow to fill out their information, The incentives are currently a one time only
Acceptance of this application is subject to Ihe Alliance's approval.
IN'1......100' .'" <'t'q~.'''<ll
Type of Carpool
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Carpool Coordinator's Salutation
: Standard
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Carpool Coordinator's last Name
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511 RldeMatch Service
Commute Rewards
Carpooling
Van pooling
Downloads
Carpool (HOV) Lanes and
Lots
Employers
Real Stones
Commute Calculator
En Espanol
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naviqation"?
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About Rideshare Rewards
Welcome carpoolsrs! Rideshare Rewards is dedicated to
you. Earn rewards and enjoy time with friends and
colleagues as you beat the rush hour blues. Carpooling
saves you money on gas and car wear and tear-flow
win prizes!
New Carpoolers: FREE Gas and Safeway Gift Cards
Listen up solo commuters! If you switch to carpooling
and work in the nine-county Bay Area you can win FREE
gas or Safeway gift cards.
Earn $10 for every five days you carpool within a 90-day
period, up to $100. And one lucky commuter wins $1,000
in gift cards in a grand prize drawing.
Rideshare Rewards runs from March 1 through October
31,2007, or until funds are depleted, It's first come, first I
serve, so sign up now!
Need to find a carpool partner? Sign up for our FREE
online RideMalch Service.
Who is EligIble
Drive-alone commuters who sWitch to carpooling and work
in the nine-county Bay Area. This is for NEW carpoolers
only. Read eliaibihtv auidelines
Get started
Step one: Find a carpool partner! Sign up in our free
online RideMatch Service to find potential matches, or
recruit co-workers, friends and family.
Step two: Reoister online. Log carpool days in your
online Commute Diary.
Step three: Receive your Safeway or gas gift card!
Spin rhe Wheel Prizes
Rideshare Rewards 2006 and Spring 2007 carpoolers can
spin the wheel weekly for prizes. A gas gift card! A
brand new bicycle! Coffee drinks! Spin the wheel and
see what you can win, as long as you carpool at least
@ ~11 RIOESHARE
. R~WaRI;)$
lOG IN
Click here
SAFEWAY"
~-;;.-'-~,
~1
~ Other Downloads
Requires Acrobat Reader
Start a vanpool
Get $900
Learn more
~~~
Vanpool Program
Want To Save Money On A Long Commute
And Get Paid For Doing It?
Then van pooling may be right for you.
Picture this....
You meet your van in the morning at a prearranged place and time,
Then, you settle into a comfortable seat for a relaxing ride, What a
perfect time to read. snooze. or even catch up on some work, while
around you, thousands fight traffic.
And We'll Pay You To Try It...
As an incentive to help you get started in a vanpool. the ALLIANCE
will pay you half of the cost for your first 3 months of vanpooling, up
to $80 per month. If you decide to be a driver for a new vanpool for
at least 6 months, you can receive $500.00, This one time incentive
is provided for those who have joined a new vanpool in the last six
months and have not vanpooled for a three-month period before
joining their new van,
How Can I Get Involved In A Vanpool?
If you would like us to contact your employer, give us a call at
650-588-8170, or e-mail us at [email protected] or
visit our website at www,commute,orq
A
To Receive Your Rebate...
If you are a new van pool rider or driver, or are planning to be one,
download and fill out the reimbursement form in the vanpool section
at www.commute,orq
I'ENINSUl"~
TR.WtlC
GONGgSTION
RELIEf"
ALLIANCE
Rev 2
1150 Bnyhill Drive
San Bruno. CA
94066
P: 650-588-8170
F: 650.588-8171
Belmont. Brisbane' Burlingame' Corma . Daly City' E. Palo A1lo . Foster City' Half Moon Bay'
Millbrae . Pacifica' Redwood City. San Bruno' San Carlos. San Mateo' S. San Francisco
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hs, COrnmulll)iI f~illJ
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free Transil rickel OislribUlion Program
Tired and frustrated with driving alone on your long commute to
work every day?
Interested in public transportation options, but never taken the time
to try it?
If you're over 18, live or work in San Mateo County and have not
used public transportation to
commute to work, you could be eligible for a free ticket on BART,
SamTrans, Caltrain, VTA, Dumbarton Express or M Line, Just
complete the questionaire below and we'll mail you a free ticket
from the transit agency of your choice.
Despite what you might think, pubtic transit is very convenient.
When you try
public transportation you can:
. Save hundreds of dollars a year in auto expenses (gas,
insurance, maintenance, tolls. etc,)
. Work or relax during your commute and reduce the amount of
stress you feel
. Use the new found time you have to read, talk with friends, or
get ahead at work
. Get to work and get home on lime regardless of the weather,
traffic accidents, breakdowns, etc,
. Help reduce environmental pollution and overcrowded roads
. Use pre-tax dollars to pay for your public transportation
expenses
I
,
Be one of the first to complete the questionnaire below and we'll
mail you free transit tickets
from the transit agency of your choice as mentioned below, Please
note that this offer is for one ticket request, per person, one time
onl ,
Try Transit Free Tickets Order Form
r .. -
First
Name:
Last r----
Name: I
Home
Address: ,
f-- -
EMERGENCY RIDE HOME
PROGRAM
Don't Get Stranded At Work!
Do you want to bike. walk. carpool. vanpool. or take public
transit; but are worried about becoming stranded if an
emergency arises while you are at work? The Emergency
Ride Home gives you the peace of mind necessary to get
out of traffic and save money, time and stress,
A
When your Employer signs up for The Emergency Ride
Home program, you have a reliable way to get home
quickly in the event of an emergency.
Most people choose to drive their own personal vehicle to
work because they don't want to be faced with a dilemma
should an emergency arise. Be certain that. in the case of
an emergency, your employer will support you with a free
taxi ride or a 24-hour car rental. You have the freedom to
carpool. vanpool, bus, bike or walk to work without the
fear of becoming stranded in an emergency,
PENINSULA
TRAFFIC
CONGESTION
RELIEF
ALLIANCE
How do I get my employer involved?
You can provide your employer with information about the
program by printing out the Emergency Ride Home section
of this website at www.commute,orq
Otherwise, send us a contact name. number and address to
[email protected] or call us at 650-588-8170 and we'lI
be happy to contact them for you,
11 SO Bayhill Drive
Suite 107,
San Bruno. CA
94066
P: 650-588-8170
F: 6S0-S8B.B 171